The redesign of Montellier Spring Water focused on emphasizing its Canadian heritage, natural purity, and premium quality to enhance target market engagement and strengthen the brand’s visual communication.
I modernized the packaging with a sleek, minimalist design and textured finish, giving the product a sophisticated and upscale look that appeals to both young and middle-aged consumers. This visual refresh helps Montellier stand out from competitors, grab attention, and convey a sense of luxury and quality.
Each flavor comes with a flavor-corresponding color background, a design change that heightens the product’s appeal on shelf and taps into people’s desire for variety and novelty.
The package design now includes bold, easy-to-read fonts and a clear message hierarchy, ensuring the brand name and key product attributes are immediately apparent, enhancing readability and instant recognition.
Inspired by the vibrant spirit of modern Chinese youth, this mock summer campaign explores a "cultural pop" aesthetic.
The design blends bold, retro Chinese fashion elements with contemporary visuals, capturing the rising trend of nostalgic yet expressive street style among today’s youth.
I combined traditional clothing silhouettes with modern accessories and infused the illustration with energetic summer hues to reimagine Chinese aesthetics in a fresh, playful way. Abstract forms were also introduced to enhance the visual rhythm and add a layer of intrigue to the overall composition.